Societal Marketing

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationDictionary of Corporate Social Responsibility
    Subtitle of host publicationCSR, Sustainability, Ethics and Governance
    EditorsSamuel O. Idowu, Nicholas Capaldi, Matthias Fifka, Liangrong Zu, René Schmidpeter
    PublisherSpringer International Publishing
    Pages495-496
    Number of pages603
    Edition1
    ISBN (Print)978-3-319-10535-2, 978-3-319-38051-3
    Publication statusPublished - 2015

    Publication series

    NameCSR, Sustainability, Ethics & Governance
    PublisherSpringer International Publishing
    ISSN (Print)2196-7075

    Cite this