TY - BOOK
T1 - Socio-economic perspectives on consumer engagement and buying behavior
AU - Kaufmann, Hans Ruediger
AU - Panni, Mohammad Fateh Ali Khan
N1 - Publisher Copyright:
© 2017 by IGI Global. All rights reserved.
Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.
PY - 2017/1/18
Y1 - 2017/1/18
N2 - In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
AB - In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
UR - http://www.scopus.com/inward/record.url?scp=85031680655&partnerID=8YFLogxK
U2 - 10.4018/978-1-5225-2139-6
DO - 10.4018/978-1-5225-2139-6
M3 - Book
AN - SCOPUS:85031680655
SN - 1522521399
SN - 9781522521396
BT - Socio-economic perspectives on consumer engagement and buying behavior
PB - IGI Global
ER -