Socio-economic perspectives on consumer engagement and buying behavior

Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

    Research output: Book/ReportBookpeer-review

    Abstract

    In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

    Original languageEnglish
    PublisherIGI Global
    Number of pages420
    ISBN (Electronic)9781522521402
    ISBN (Print)1522521399, 9781522521396
    DOIs
    Publication statusPublished - 18 Jan 2017

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