Strategic Branding of Wine Firms: The Case of Campania Region, Italy

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication3 rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures
    Place of PublicationNicosia, Cyprus
    Publication statusPublished - 4 Nov 2010

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