Strategic Branding of Wine Firms: The Case of Campania Region, Italy

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication3 rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures
Place of PublicationNicosia, Cyprus
Publication statusPublished - 4 Nov 2010

Cite this

Vrontis, D., Thrassou, A., & Rossi, M. (2010). Strategic Branding of Wine Firms: The Case of Campania Region, Italy. In 3 rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures