Original language | English |
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Title of host publication | 3 rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures |
Place of Publication | Nicosia, Cyprus |
Publication status | Published - 4 Nov 2010 |
Strategic Branding of Wine Firms: The Case of Campania Region, Italy
Demetris Vrontis, Alkis Thrassou, Matteo Rossi
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review