Strategic Branding of Wine Firms: The Case of Campania Region, Italy

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	3 rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures
Place of Publication	Nicosia, Cyprus
Publication status	Published - 4 Nov 2010

Cite this

@inproceedings{71ac95284c5b4a11928cee5b4f871b23,

title = "Strategic Branding of Wine Firms: The Case of Campania Region, Italy",

author = "Demetris Vrontis and Alkis Thrassou and Matteo Rossi",

year = "2010",

month = nov,

day = "4",

language = "English",

isbn = "978-9963-634-83-5",

booktitle = "3 rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures",

}

TY - GEN

T1 - Strategic Branding of Wine Firms: The Case of Campania Region, Italy

AU - Vrontis, Demetris

AU - Thrassou, Alkis

AU - Rossi, Matteo

PY - 2010/11/4

Y1 - 2010/11/4

M3 - Conference contribution

SN - 978-9963-634-83-5

BT - 3 rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures

CY - Nicosia, Cyprus

ER -