Original language | English |
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Journal | Journal of Strategic Marketing |
Publication status | Published - 2023 |
Strategic Marketing and the Realities and Illusions of Sustained Competitive Advantage - Revisiting the Resource-based View
Alkis Thrassou, Demetris Vrontis, Riad Shams, Vijay Pereira, Evangelia Siachou
Research output: Contribution to journal › Article