Strategic Marketing and the Realities and Illusions of Sustained Competitive Advantage - Revisiting the Resource-based View

Alkis Thrassou, Demetris Vrontis, Riad Shams, Vijay Pereira, Evangelia Siachou

    Research output: Contribution to journalArticle

    Original languageEnglish
    JournalJournal of Strategic Marketing
    Publication statusPublished - 2023

    Cite this