Strategic Marketing and the Realities and Illusions of Sustained Competitive Advantage - Revisiting the Resource-based View

Research output: Contribution to journal › Article

Original language	English
Journal	Journal of Strategic Marketing
Publication status	Published - 2023

Cite this

@article{14152576dad0447b99793fb37288bea5,

title = "Strategic Marketing and the Realities and Illusions of Sustained Competitive Advantage - Revisiting the Resource-based View",

author = "Alkis Thrassou and Demetris Vrontis and Riad Shams and Vijay Pereira and Evangelia Siachou",

year = "2023",

language = "English",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

}

TY - JOUR

T1 - Strategic Marketing and the Realities and Illusions of Sustained Competitive Advantage - Revisiting the Resource-based View

AU - Thrassou, Alkis

AU - Vrontis, Demetris

AU - Shams, Riad

AU - Pereira, Vijay

AU - Siachou, Evangelia

PY - 2023

Y1 - 2023

M3 - Article

SN - 0965-254X

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

ER -