Strategic Marketing Planning: a Critical Part of Market Success

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Cite this

@article{8ee0423c2c1e4047a9021b5f1d0b7fe5,

title = "Strategic Marketing Planning: a Critical Part of Market Success",

author = "Demetris Vrontis and Harry Kogetsidis",

year = "2007",

language = "English",

volume = "23",

pages = "13--15",

journal = "Strategic Direction",

issn = "0258-0543",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}