Strategies for Successful Brand Management in the German Retail Banking Industry

Rudiger Hans Kaufmann, R. Gerstenberger, Timohir Vranesevic, Jadranka Pavičić Šarić

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication3rd International Customer Behavior and Retailing Research Conference
    Pages51-64
    Publication statusPublished - 2006

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