Original language | English |
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Title of host publication | 3rd International Customer Behavior and Retailing Research Conference |
Pages | 51-64 |
Publication status | Published - 2006 |
Strategies for Successful Brand Management in the German Retail Banking Industry
Rudiger Hans Kaufmann, R. Gerstenberger, Timohir Vranesevic, Jadranka Pavičić Šarić
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review