Strategies for Successful Brand Management in the German Retail Banking Industry

Rudiger Hans Kaufmann, R. Gerstenberger, Timohir Vranesevic, Jadranka Pavičić Šarić

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	3rd International Customer Behavior and Retailing Research Conference
Pages	51-64
Publication status	Published - 2006

Cite this

@inproceedings{e9856d20492447e7804a4ce960e7e2e0,

title = "Strategies for Successful Brand Management in the German Retail Banking Industry",

author = "Kaufmann, \{Rudiger Hans\} and R. Gerstenberger and Timohir Vranesevic and \{Pavi{\v c}i{\'c} {\v S}ari{\'c}\}, Jadranka",

year = "2006",

language = "English",

pages = "51--64",

booktitle = "3rd International Customer Behavior and Retailing Research Conference",

}