Strategija masovnog prilagođavanja i industrija odjeće

Translated title of the contribution: Mass customisation and the clothing industry

Claudio Vignali, Demetris Vrontis, Peri D. Vronti

    Research output: Contribution to journalReview articlepeer-review


    As we have entered the new millennium, we are experiencing recordbreaking economic growth, rapid global expansion, and technological innovation. Mass customisation is penetrating within many industrial sectors ranking from products to services such as banking and clothing. This case study analyses and discusses the changes that might occur in the implementation of mass customisation in the clothing industry. It describes what might be tomorrow’s clothing habits and style of shopping in a new environment. Finally it analyses the impact of mass customisation within the clothing industry and the effect it has on market participants.

    Translated title of the contributionMass customisation and the clothing industry
    Original languageUndefined
    Pages (from-to)502-512
    Number of pages11
    JournalEkonomski Pregled
    Issue number5-6
    Publication statusPublished - 1 Jun 2004


    • Clothing
    • Design
    • Globalisation
    • Marketing adaptation
    • Mass customisation
    • Technology


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