| Original language | English |
|---|---|
| Place of Publication | UK |
| Publisher | Manchester Metropolitan University Press |
| ISBN (Print) | 0905304446 |
| Publication status | Published - 2002 |
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STRATICS, Strategy and Tactics in Marketing
- Demetris Vrontis
- , Claudio Vignali
- Manchester Metropolitan University
- Leeds Beckett University
- The University of Applied Science
- University of Zagreb
- University of Rome La Sapienza
Research output: Book/Report › Book › peer-review