Strengthening the corporate reputation through the use of cause-related marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 10th International Conference on Corporate and Marketing Communications
Subtitle of host publication	Developments and Trends in Corporate and Marketing Communications – plotting the mindscape of the 21st century
Publication status	Published - 2005
Event	10th International Conference on Corporate and Marketing Communications - Nicosia, Cyprus Duration: 8 Apr 2004 → 9 Apr 2004

Conference	10th International Conference on Corporate and Marketing Communications
Country/Territory	Cyprus
City	Nicosia
Period	8/04/04 → 9/04/04

Cite this

@inproceedings{475fa228e0234ddeb81950e377790334,

title = "Strengthening the corporate reputation through the use of cause-related marketing",

author = "Ioanna Papasolomou and Marlen Demetriou",

year = "2005",

language = "English",

isbn = "9963-634-24-9, 54-70",

booktitle = "Proceedings of the 10th International Conference on Corporate and Marketing Communications",

note = "10th International Conference on Corporate and Marketing Communications ; Conference date: 08-04-2004 Through 09-04-2004",

}

Papasolomou, I & Demetriou, M 2005, Strengthening the corporate reputation through the use of cause-related marketing. in Proceedings of the 10th International Conference on Corporate and Marketing Communications: Developments and Trends in Corporate and Marketing Communications – plotting the mindscape of the 21st century. 10th International Conference on Corporate and Marketing Communications, Nicosia, Cyprus, 8/04/04.

Strengthening the corporate reputation through the use of cause-related marketing. / Papasolomou, Ioanna ; Demetriou, Marlen.
Proceedings of the 10th International Conference on Corporate and Marketing Communications: Developments and Trends in Corporate and Marketing Communications – plotting the mindscape of the 21st century. 2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Strengthening the corporate reputation through the use of cause-related marketing

AU - Papasolomou, Ioanna

AU - Demetriou, Marlen

PY - 2005

Y1 - 2005

M3 - Conference contribution

SN - 9963-634-24-9, 54-70

BT - Proceedings of the 10th International Conference on Corporate and Marketing Communications

T2 - 10th International Conference on Corporate and Marketing Communications

Y2 - 8 April 2004 through 9 April 2004

ER -