Success Through Innovation, Reputation, and Location

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	411-412
Number of pages	2
Journal	Journal of Promotion Management
Volume	20
Issue number	4
DOIs	https://doi.org/10.1080/10496491.2014.930279
Publication status	Published - 2014

Access to Document

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title = "Success Through Innovation, Reputation, and Location",

author = "Yioula Melanthiou",

year = "2014",

doi = "10.1080/10496491.2014.930279",

language = "English",

volume = "20",

pages = "411--412",

journal = "Journal of Promotion Management",

issn = "1049-6491",

publisher = "Taylor and Francis Ltd.",

number = "4",

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