Successful Cause Related Marketing Index: A Synthesis, Conceptual Framework and Research Propositions.

Rudiger Hans Kaufmann, M. Christofi

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationAcademy of Marketing- Global Marketing SIG Conference.
    Publication statusPublished - 2012

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