Supply chain sustainability during an uncertain environment: examining the moderating role of leadership support

The uncertain environment because of the COVID-19 pandemic has immensely impacted the global supply chain, as several countries-imposed travel restrictions. In such a situation, the present study aims at investigating impacts of customer relationship management (CRM) competency, information technology (IT) competency, and contingency management on supply chain management (SCM). The present work examines how leadership support affects supply chain sustainability. From theories as well as from literature inputs, we have developed a conceptual model. Validation of the conceptual model was done using the PLS-SEM technique to analyse 311 responses from the different organisations in India. The study found that CRM competency, IT competency, and appropriate contingency management have significant impacts on supply chain sustainability during uncertain environments. The role of the moderator ‘leadership support’ also impacts sustainability in supply chain during such crisis.