Abstract
This research into the UK beer/brewing industry uses a quantitative-based survey and seeks to investigate and analyse the national beer market for a major brewer.
Original language | English |
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Pages (from-to) | 371-380 |
Number of pages | 10 |
Journal | British Food Journal |
Volume | 102 |
Issue number | 5-6 |
DOIs | |
Publication status | Published - 1 Jun 2000 |
Keywords
- Beer
- Market research
- Questionnaires
- Surveys