Survey research in the UK beer industry

Claudio Vignali, Demetris Vrontis

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

This research into the UK beer/brewing industry uses a quantitative-based survey and seeks to investigate and analyse the national beer market for a major brewer.

Original languageEnglish
Pages (from-to)371-380
Number of pages10
JournalBritish Food Journal
Volume102
Issue number5-6
DOIs
Publication statusPublished - 1 Jun 2000

Keywords

  • Beer
  • Market research
  • Questionnaires
  • Surveys

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