Survey research in the UK beer industry

Claudio Vignali, Demetris Vrontis

    Research output: Contribution to journalArticlepeer-review

    3 Citations (Scopus)

    Abstract

    This research into the UK beer/brewing industry uses a quantitative-based survey and seeks to investigate and analyse the national beer market for a major brewer.

    Original languageEnglish
    Pages (from-to)371-380
    Number of pages10
    JournalBritish Food Journal
    Volume102
    Issue number5-6
    DOIs
    Publication statusPublished - 1 Jun 2000

    Keywords

    • Beer
    • Market research
    • Questionnaires
    • Surveys

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