Technological Challenges and Consumer Perceptions of the Use of Mobile Marketing: Evidence from Cyprus

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)34-43
Number of pages9
JournalInternational Journal of Mobile Marketing
Publication statusPublished - 2008

Cite this

@article{f8818febe4c042f5971f2cd1571e040f,
title = "Technological Challenges and Consumer Perceptions of the Use of Mobile Marketing: Evidence from Cyprus",
author = "Despo Ktoridou and Kaufmann, {Rudiger Hans} and Epaminondas Epaminonda",
year = "2008",
language = "English",
pages = "34--43",
journal = "International Journal of Mobile Marketing",

}

TY - JOUR

T1 - Technological Challenges and Consumer Perceptions of the Use of Mobile Marketing: Evidence from Cyprus

AU - Ktoridou, Despo

AU - Kaufmann, Rudiger Hans

AU - Epaminonda, Epaminondas

PY - 2008

Y1 - 2008

M3 - Article

SP - 34

EP - 43

JO - International Journal of Mobile Marketing

JF - International Journal of Mobile Marketing

ER -