Technological Challenges and Consumer Perceptions of the Use of Mobile Marketing: Evidence from Cyprus

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	34-43
Number of pages	9
Journal	International Journal of Mobile Marketing
Publication status	Published - 2008

Cite this

@article{f8818febe4c042f5971f2cd1571e040f,

title = "Technological Challenges and Consumer Perceptions of the Use of Mobile Marketing: Evidence from Cyprus",

author = "Despo Ktoridou and Kaufmann, \{Rudiger Hans\} and Epaminondas Epaminonda",

year = "2008",

language = "English",

pages = "34--43",

journal = "International Journal of Mobile Marketing",

}