The accelerative and integrative use of marketing public relations in Cyprus

Ioanna Papasolomou; Philip J. Kitchen; Anastasios Panopoulos

doi:10.1016/j.pubrev.2013.09.004

The accelerative and integrative use of marketing public relations in Cyprus

Ioanna Papasolomou
, Philip J. Kitchen
, Anastasios Panopoulos

Research output: Contribution to journal › Article › peer-review

Abstract

This paper concerns the development of marketing public relations (MPR) and its usage, relevance and significance in Cyprus. By case and interview research, the findings show movement, toward and emphasis upon MPR which is perceived to be more cost effective and efficient in achieving campaign objectives.

Original language	English
Pages (from-to)	578-580
Number of pages	3
Journal	Public Relations Review
Volume	39
Issue number	5
DOIs	https://doi.org/10.1016/j.pubrev.2013.09.004
Publication status	Published - Dec 2013

Keywords

Advertising
Cyprus
Marketing public relations
Promotion

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10.1016/j.pubrev.2013.09.004

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@article{290e17d547df441280d229c6cb33482b,

title = "The accelerative and integrative use of marketing public relations in Cyprus",

abstract = "This paper concerns the development of marketing public relations (MPR) and its usage, relevance and significance in Cyprus. By case and interview research, the findings show movement, toward and emphasis upon MPR which is perceived to be more cost effective and efficient in achieving campaign objectives.",

keywords = "Advertising, Cyprus, Marketing public relations, Promotion",

author = "Ioanna Papasolomou and Kitchen, \{Philip J.\} and Anastasios Panopoulos",

year = "2013",

month = dec,

doi = "10.1016/j.pubrev.2013.09.004",

language = "English",

volume = "39",

pages = "578--580",

journal = "Public Relations Review",

issn = "0363-8111",

publisher = "Elsevier B.V.",

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T1 - The accelerative and integrative use of marketing public relations in Cyprus

AU - Papasolomou, Ioanna

AU - Kitchen, Philip J.

AU - Panopoulos, Anastasios

PY - 2013/12

Y1 - 2013/12

N2 - This paper concerns the development of marketing public relations (MPR) and its usage, relevance and significance in Cyprus. By case and interview research, the findings show movement, toward and emphasis upon MPR which is perceived to be more cost effective and efficient in achieving campaign objectives.

AB - This paper concerns the development of marketing public relations (MPR) and its usage, relevance and significance in Cyprus. By case and interview research, the findings show movement, toward and emphasis upon MPR which is perceived to be more cost effective and efficient in achieving campaign objectives.

KW - Advertising

KW - Cyprus

KW - Marketing public relations

KW - Promotion

UR - https://www.scopus.com/pages/publications/84888437200

U2 - 10.1016/j.pubrev.2013.09.004

DO - 10.1016/j.pubrev.2013.09.004

M3 - Article

AN - SCOPUS:84888437200

SN - 0363-8111

VL - 39

SP - 578

EP - 580

JO - Public Relations Review

JF - Public Relations Review

IS - 5

ER -

The accelerative and integrative use of marketing public relations in Cyprus

Abstract

Keywords

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