The AdaptStand Model in International Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Challenging the Frontiers in Global Business and Technology: Implementation of Changes in Values, Strategy and Policy
Place of Publication	USA
Publisher	Global Business and Technology Association
Pages	1313-1320
ISBN (Print)	0-9657171-5-1
Publication status	Published - 2003

Cite this

@inbook{f92c3ed1ac614de2a23a465ed690bc2f,

title = "The AdaptStand Model in International Marketing",

author = "Demetris Vrontis",

year = "2003",

language = "English",

isbn = "0-9657171-5-1",

pages = "1313--1320",

booktitle = "Challenging the Frontiers in Global Business and Technology: Implementation of Changes in Values, Strategy and Policy",

publisher = "Global Business and Technology Association",

}