The AdaptStand Model in International Marketing

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationGlobal Business and Technology Association, GBATA Conference
Place of PublicationBudapest, Hungary
Publication statusPublished - 8 Jul 2003

Cite this

Vrontis, D. (2003). The AdaptStand Model in International Marketing. In Global Business and Technology Association, GBATA Conference