The AdaptStand Model, The Development of a New Approach in International Marketing

Demetris Vrontis

The AdaptStand Model, The Development of a New Approach in International Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	American Marketing Association (AMA), AMA International Marketing Educators’ Conference, undertaken in association with the Academy of Marketing (AM) Conference
Place of Publication	Nottingham
Publication status	Published - 2 Jul 2002

Cite this

@inproceedings{5128a758d0ad44b69fb3f9a453614a85,

title = "The AdaptStand Model, The Development of a New Approach in International Marketing",

author = "Demetris Vrontis",

year = "2002",

month = jul,

day = "2",

language = "English",

booktitle = "American Marketing Association (AMA), AMA International Marketing Educators{\textquoteright} Conference, undertaken in association with the Academy of Marketing (AM) Conference",

}

The AdaptStand Model, The Development of a New Approach in International Marketing. / Vrontis, Demetris.
American Marketing Association (AMA), AMA International Marketing Educators’ Conference, undertaken in association with the Academy of Marketing (AM) Conference. Nottingham, 2002.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review