The AdaptStand Model, The Development of a New Approach in International Marketing

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationAmerican Marketing Association (AMA), AMA International Marketing Educators’ Conference, undertaken in association with the Academy of Marketing (AM) Conference
    Place of PublicationNottingham
    Publication statusPublished - 2 Jul 2002

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