The Antecedents and Consequences of Lovemarks: a Study of the Attitudes and Perceptions of Football Club Fans

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Global Business and Economics Review
Publication status	Accepted/In press - 2018

Cite this

@article{4fc044ce7d324aaba9027e43bbccb339,

title = "The Antecedents and Consequences of Lovemarks: a Study of the Attitudes and Perceptions of Football Club Fans",

author = "Demetris Vrontis and Avichai Shuv-Ami and Ioanna Papasolomou",

year = "2018",

language = "English",

journal = "Global Business and Economics Review",

issn = "1097-4954",

publisher = "Inderscience Enterprises Ltd.",

}