The application of gamification in electronic markets: Could this be a way to increase loyalty of existing customers and attract new customers?

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 22nd International Conference on Corporate and Marketing Communications
    Place of PublicationSpain
    Pages318-323
    Publication statusPublished - 2017
    Event22nd International Conference on Corporate and Marketing Communications - Zaragoza, Spain
    Duration: 4 May 20175 May 2017

    Conference

    Conference22nd International Conference on Corporate and Marketing Communications
    Country/TerritorySpain
    CityZaragoza
    Period4/05/175/05/17

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