@inproceedings{ed70352e37af4babb7f785aa361deca9,
title = "The application of gamification in electronic markets: Could this be a way to increase loyalty of existing customers and attract new customers?",
author = "Yioula Melanthiou and Ioanna Papasolomou",
year = "2017",
language = "English",
pages = "318--323",
booktitle = "Proceedings of the 22nd International Conference on Corporate and Marketing Communications",
note = "22nd International Conference on Corporate and Marketing Communications ; Conference date: 04-05-2017 Through 05-05-2017",
}