The behavioural perspective of cause-related marketing: A conceptual framework of behavioural antecedents and outcomes

Keyphrases

• Behavioral Antecedents 100%
• Behavioral Outcomes 100%
• Behavioral Perspective 100%
• Cause-brand Fit 16%
• Cause-related Marketing 100%
• Charitable Causes 16%
• Collaborative Partnerships 16%
• Consumer Attitudes 16%
• Consumer Awareness 16%
• Consumer Behaviour 16%
• Consumer Participation 16%
• Consumer Perception 16%
• Consumer Skepticism 16%
• Marketing Effectiveness 16%
• Mutually Beneficial 16%
• Nonprofit Organizations 16%
• Not-for-profit 16%
• Organizational Behavior Change 16%
• Positive Reinforcement 16%
• Purchase Behavior 16%
• Responsible Consumerism 16%
• Social Cause 33%
• Socially Responsible 16%

Social Sciences

• Cause Related Marketing 100%
• Conceptual Framework 100%
• Consumer Attitude 16%
• Consumer Behavior 16%
• Consumer Involvement 16%
• Consumer Perception 16%
• Consumerism 16%
• Literature Reviews 16%
• Sociodemographics 16%