@inproceedings{22cef57309f74180be5eb02ea32648b1,
title = "The characteristics of the advertising function in Cyprus, as they are identified through a trilateral exploratory study",
author = "Ioanna Papasolomou and Tony Proctor",
year = "1999",
language = "English",
isbn = "0-9535523-0-6",
booktitle = "Proceedings of the 4th International Conference on Corporate and Marketing Communications",
note = "4th International Conference on Corporate and Marketing Communications : Excellence in Communication Management ; Conference date: 07-04-1999 Through 08-04-1999",
}