The characteristics of the advertising function in Cyprus, as they are identified through a trilateral exploratory study

Ioanna Papasolomou, Tony Proctor

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 4th International Conference on Corporate and Marketing Communications
    Publication statusPublished - 1999
    Event4th International Conference on Corporate and Marketing Communications: Excellence in Communication Management -
    Duration: 7 Apr 19998 Apr 1999

    Conference

    Conference4th International Conference on Corporate and Marketing Communications
    Period7/04/998/04/99

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