The complementary Nature of Cause Related Marketing and Internal Marketing

Ioanna Papasolomou; Marlen Demetriou

The complementary Nature of Cause Related Marketing and Internal Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 1st Annual EuroMed Conference of the EuroMed Academy of Business
Subtitle of host publication	European and Mediterranean Trends and Challenges in the 21st Century
Editors	Demetris Vrontis, Yaakov Weber, Rudi Kaufmann, Shlomo Tarba
Place of Publication	France
Publisher	EuroMed Press
Pages	739 - 740
ISBN (Print)	978-9963-634-58-3
Publication status	Published - 2008
Event	1st Annual Conference of the EuroMed Academy of Business, European and Mediterranean Trends and Challenges in the 21st Century - Marseilles, France Duration: 17 Nov 2008 → 18 Nov 2008

Conference

Conference	1st Annual Conference of the EuroMed Academy of Business, European and Mediterranean Trends and Challenges in the 21st Century
Country/Territory	France
City	Marseilles
Period	17/11/08 → 18/11/08

Cite this

Papasolomou, Ioanna ; Demetriou, Marlen. / The complementary Nature of Cause Related Marketing and Internal Marketing. Proceedings of the 1st Annual EuroMed Conference of the EuroMed Academy of Business: European and Mediterranean Trends and Challenges in the 21st Century. editor / Demetris Vrontis ; Yaakov Weber ; Rudi Kaufmann ; Shlomo Tarba. France : EuroMed Press, 2008. pp. 739 - 740

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title = "The complementary Nature of Cause Related Marketing and Internal Marketing",

author = "Ioanna Papasolomou and Marlen Demetriou",

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language = "English",

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editor = "Demetris Vrontis and Yaakov Weber and Rudi Kaufmann and Shlomo Tarba",

booktitle = "Proceedings of the 1st Annual EuroMed Conference of the EuroMed Academy of Business",

publisher = "EuroMed Press",

note = "1st Annual Conference of the EuroMed Academy of Business, European and Mediterranean Trends and Challenges in the 21st Century ; Conference date: 17-11-2008 Through 18-11-2008",

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Papasolomou, I & Demetriou, M 2008, The complementary Nature of Cause Related Marketing and Internal Marketing. in D Vrontis, Y Weber, R Kaufmann & S Tarba (eds), Proceedings of the 1st Annual EuroMed Conference of the EuroMed Academy of Business: European and Mediterranean Trends and Challenges in the 21st Century. EuroMed Press, France, pp. 739 - 740, 1st Annual Conference of the EuroMed Academy of Business, European and Mediterranean Trends and Challenges in the 21st Century, Marseilles, France, 17/11/08.

The complementary Nature of Cause Related Marketing and Internal Marketing. / Papasolomou, Ioanna ; Demetriou, Marlen.
Proceedings of the 1st Annual EuroMed Conference of the EuroMed Academy of Business: European and Mediterranean Trends and Challenges in the 21st Century. ed. / Demetris Vrontis; Yaakov Weber; Rudi Kaufmann; Shlomo Tarba. France: EuroMed Press, 2008. p. 739 - 740.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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