The concept of internal marketing in the UK bank industry: A preliminary study in the UK bank industry

Ioanna Papasolomou, Tony Proctor

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Academy of UK and American Marketing Association Conference
    Publication statusPublished - 1998
    EventAcademy of UK and American Marketing Association Conference: Adding Value through Marketing - , United Kingdom
    Duration: 8 Jul 199810 Jul 1998

    Conference

    ConferenceAcademy of UK and American Marketing Association Conference
    Country/TerritoryUnited Kingdom
    Period8/07/9810/07/98

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