Original language | English |
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Title of host publication | Proceedings of the Academy of UK and American Marketing Association Conference |
Publication status | Published - 1998 |
Event | Academy of UK and American Marketing Association Conference: Adding Value through Marketing - , United Kingdom Duration: 8 Jul 1998 → 10 Jul 1998 |
Conference
Conference | Academy of UK and American Marketing Association Conference |
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Country/Territory | United Kingdom |
Period | 8/07/98 → 10/07/98 |