The Conceptual Bridge between Corporate and Marketing Communications

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Cross-cultural book on Corporate Communications
Editors	Rossella Gambetti , Stephen Quigley
Publisher	Palgrave Macmillan
Pages	259-285
Publication status	Published - 2013

Cite this

@inbook{7338342276404a028813e53aa420086a,

title = "The Conceptual Bridge between Corporate and Marketing Communications",

author = "Kitchen, \{Philip J.\} and Schultz, \{Don E.\} and Ioanna Papasolomou",

year = "2013",

language = "English",

pages = "259--285",

editor = "\{Gambetti \}, Rossella and Stephen Quigley",

booktitle = "Cross-cultural book on Corporate Communications",

publisher = "Palgrave Macmillan",

}