The Content Challenge: Engaging Consumerism in a World of Me-Formation

Rudiger Hans Kaufmann, Agapi Manarioti

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationThe Impact of the Digital World on Marketing & Management
    EditorsG. Mazurek
    PublisherCEON
    Publication statusPublished - 2016

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