| Original language | English |
|---|---|
| Title of host publication | The Impact of the Digital World on Marketing & Management |
| Editors | G. Mazurek |
| Publisher | CEON |
| Publication status | Published - 2016 |
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The Content Challenge: Engaging Consumerism in a World of Me-Formation
Rudiger Hans Kaufmann, Agapi Manarioti
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review