The country-of-origin effect on the purchase intention of apparel: Opportunities and threats for small firms

Demetris Vrontis, Alkis Thrassou

    Research output: Contribution to journal › Article › peer-review

    27 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'The country-of-origin effect on the purchase intention of apparel: Opportunities and threats for small firms'. Together they form a unique fingerprint.

    Business & Economics