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The creation of the AdaptStand process in international marketing
Demetris Vrontis
Research output
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Contribution to journal
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Article
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peer-review
6
Citations (Scopus)
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Business & Economics
International Marketing
100%
Standardization
59%
Schools of Thought
34%
Corporate Image
33%
Local Markets
29%
Multinational Companies
28%
International Markets
25%
Questionnaire Survey
23%
Costs
10%
Engineering & Materials Science
Marketing
82%
Standardization
81%
Industry
37%
Costs
16%
Social Sciences
marketing
69%
market
32%
costs
16%
questionnaire
14%
literature
11%