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The creation of the AdaptStand process in international marketing
Demetris Vrontis
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Keyphrases
Adaptation
100%
International Marketing
100%
Questionnaire Survey
50%
Corporate Image
50%
Local Markets
50%
International Markets
50%
Multinational Companies
50%
Company Behavior
50%
Adaptive Rate
50%
Integration Level
50%
Economics, Econometrics and Finance
International Marketing
100%
Corporate Reputation
50%
Transnational Corporation
50%