The Creation of the AdaptStand Process in International Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	7-21
Journal	Journal of Innovative Marketing
Volume	1
Issue number	2
Publication status	Published - 2005

Cite this

@article{9c3e7379754b412c861037b955968e1d,

title = "The Creation of the AdaptStand Process in International Marketing",

author = "Demetris Vrontis",

year = "2005",

language = "English",

volume = "1",

pages = "7--21",

journal = "Journal of Innovative Marketing",

issn = "1814-2427",

publisher = "LLC CPC Business Perspectives",

number = "2",

}