The Dawn of a New Business-Consumer Relationship in Developed Countries

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInternational Consumer Behaviour: A Mosaic of Eclectic Perspectives
EditorsHans-Ruediger Kaufmann
Place of PublicationUK
PublisherAccent
Pages305-319
ISBN (Print)978-0-09562471-3-1
Publication statusPublished - 2011

Cite this

Vrontis, D., & Thrassou, A. (2011). The Dawn of a New Business-Consumer Relationship in Developed Countries. In H-R. Kaufmann (Ed.), International Consumer Behaviour: A Mosaic of Eclectic Perspectives (pp. 305-319). Accent.