The Dawn of a New Business-Consumer Relationship in Developed Countries

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationInternational Consumer Behaviour: A Mosaic of Eclectic Perspectives
    EditorsHans-Ruediger Kaufmann
    Place of PublicationUK
    PublisherAccent
    Pages305-319
    ISBN (Print)978-0-09562471-3-1
    Publication statusPublished - 2011

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