Original language | English |
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Title of host publication | International Consumer Behaviour: A Mosaic of Eclectic Perspectives |
Editors | Hans-Ruediger Kaufmann |
Place of Publication | UK |
Publisher | Accent |
Pages | 305-319 |
ISBN (Print) | 978-0-09562471-3-1 |
Publication status | Published - 2011 |
The Dawn of a New Business-Consumer Relationship in Developed Countries
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review