| Original language | English |
|---|---|
| Title of host publication | International Consumer Behaviour: A Mosaic of Eclectic Perspectives |
| Editors | Hans-Ruediger Kaufmann |
| Place of Publication | UK |
| Publisher | Accent |
| Pages | 305-319 |
| ISBN (Print) | 978-0-09562471-3-1 |
| Publication status | Published - 2011 |
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