| Original language | English |
|---|---|
| Title of host publication | International Consumer Behaviour: A Mosaic of Eclectic Perspectives |
| Editors | Hans-Ruediger Kaufmann |
| Place of Publication | UK |
| Publisher | Accent |
| Pages | 305-319 |
| ISBN (Print) | 978-0-09562471-3-1 |
| Publication status | Published - 2011 |
The Dawn of a New Business-Consumer Relationship in Developed Countries
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review