TY - JOUR
T1 - The development and validation of a consumer cosmopolitanism scale
T2 - The polar opposite of xenophobic attitudes
AU - Hakan Altmtaş, M.
AU - Kurtulmuşoǧlu, Feride Bahar
AU - Kaufmann, Hans Ruediger
AU - Harcar, Talha
AU - Gundogan, Neriman
PY - 2013/3
Y1 - 2013/3
N2 - Consumer cosmopolitanism is defined as world citizenship, open interaction with foreigners and the polar opposite of xenophobic attitudes. Although it is the opposite of consumer ethnocentrism, to date, cosmopolitanism has been primarily perceived as the virtue of not seeing foreigners as a threat, not being hateful towards foreigners, and embracing cultural diversity. Based on this conceptualization, our main objective is to develop and test an alternative pilot scale for consumer cosmopolitanism. Fifteen scale items were developed as a result of a literature review and consultation with academic experts. A survey was administered to 484 people in Turkey. Exploratory factor analysis showed that the scale items were grouped in three factors. To measure the validity of this consumer cosmopolitanism scale, Confirmatory Factor Analysis (CFA) indicated that second-orderfactor-model was a more rational measurement configuration to determine consumer cosmopolitanism with three factors.
AB - Consumer cosmopolitanism is defined as world citizenship, open interaction with foreigners and the polar opposite of xenophobic attitudes. Although it is the opposite of consumer ethnocentrism, to date, cosmopolitanism has been primarily perceived as the virtue of not seeing foreigners as a threat, not being hateful towards foreigners, and embracing cultural diversity. Based on this conceptualization, our main objective is to develop and test an alternative pilot scale for consumer cosmopolitanism. Fifteen scale items were developed as a result of a literature review and consultation with academic experts. A survey was administered to 484 people in Turkey. Exploratory factor analysis showed that the scale items were grouped in three factors. To measure the validity of this consumer cosmopolitanism scale, Confirmatory Factor Analysis (CFA) indicated that second-orderfactor-model was a more rational measurement configuration to determine consumer cosmopolitanism with three factors.
KW - Consumer cosmopolitanism
KW - Global openness
KW - Xenophobic attitudes
UR - http://www.scopus.com/inward/record.url?scp=84878989731&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:84878989731
SN - 1331-677X
VL - 26
SP - 137
EP - 154
JO - Ekonomska Istrazivanja
JF - Ekonomska Istrazivanja
IS - 1
ER -