The development of an inter regions brand- a case study of the Principality of Liechtenstein

Rudiger Hans Kaufmann, Susanne Durst

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)38-62
    JournalEuroMed Journal of Business
    Volume3
    Issue number1
    Publication statusPublished - 2008

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