TY - JOUR
T1 - The dual role of blockchain in mediating credence attributes and moderating sensing capabilities in the wine sector
AU - Kramer, Michael Paul
AU - Adamashvili, Nino
AU - Vrontis, Demetris
AU - Hanf, Jon H.
AU - Galati, Antonino
N1 - Publisher Copyright:
© 2024, Emerald Publishing Limited.
PY - 2024
Y1 - 2024
N2 - Purpose: This study aims to investigate the dynamic capabilities of wineries, focusing on sensing and its role in enabling digital innovation. Furthermore, it explores the role of blockchain technology (BCT) in validating credence attributes of wine, emphasising blockchain as a strategic asset that enhances the ability of wineries to innovate and respond to changing market conditions. Design/methodology/approach: The study adopts an exploratory approach based on a longitudinal, single-case study of the Argentinian Costaflores Organic Winery. Findings: Findings reveal that integrating digital disruptive innovations such as blockchain can strategically position wineries to better meet emerging consumer preferences and market trends. Blockchain simultaneously acts as both a mediator and a moderator. As a mediator, it facilitates the validation of credence attributes of wine such as authenticity and sustainability, enhancing customer trust and loyalty. As a moderator, it influences the strength and effectiveness of the relationship between sensing and innovation capabilities. This enables wineries to more effectively respond to changing consumer requirements and market trends and improve operational performance. Research limitations/implications: The study was limited by its focus on a single case study of the Argentinian Costaflores Organic Winery, which may affect the generalisability of the findings. However, the study provides valuable insights into the strategic adaptation and competitive positioning of wineries in response to the continuing market challenges. It significantly contributes to the understanding of integrating digital disruptive innovations as strategic assets in the agri-food sector, particularly in the wine sector. Originality/value: This study addresses a significant research gap by exploring how BCT facilitates the organisation of sensing capabilities. It contributes to the understanding of how the wineries’ sensing capabilities both influence and are influenced by the adoption of BCT, particularly in the context of innovation enabling and improved operational performance.
AB - Purpose: This study aims to investigate the dynamic capabilities of wineries, focusing on sensing and its role in enabling digital innovation. Furthermore, it explores the role of blockchain technology (BCT) in validating credence attributes of wine, emphasising blockchain as a strategic asset that enhances the ability of wineries to innovate and respond to changing market conditions. Design/methodology/approach: The study adopts an exploratory approach based on a longitudinal, single-case study of the Argentinian Costaflores Organic Winery. Findings: Findings reveal that integrating digital disruptive innovations such as blockchain can strategically position wineries to better meet emerging consumer preferences and market trends. Blockchain simultaneously acts as both a mediator and a moderator. As a mediator, it facilitates the validation of credence attributes of wine such as authenticity and sustainability, enhancing customer trust and loyalty. As a moderator, it influences the strength and effectiveness of the relationship between sensing and innovation capabilities. This enables wineries to more effectively respond to changing consumer requirements and market trends and improve operational performance. Research limitations/implications: The study was limited by its focus on a single case study of the Argentinian Costaflores Organic Winery, which may affect the generalisability of the findings. However, the study provides valuable insights into the strategic adaptation and competitive positioning of wineries in response to the continuing market challenges. It significantly contributes to the understanding of integrating digital disruptive innovations as strategic assets in the agri-food sector, particularly in the wine sector. Originality/value: This study addresses a significant research gap by exploring how BCT facilitates the organisation of sensing capabilities. It contributes to the understanding of how the wineries’ sensing capabilities both influence and are influenced by the adoption of BCT, particularly in the context of innovation enabling and improved operational performance.
KW - Blockchain technology
KW - Credence attributes
KW - Digital transformation
KW - Dynamic capabilities
KW - Sensing capabilities
KW - Wine industry
UR - http://www.scopus.com/inward/record.url?scp=85208237340&partnerID=8YFLogxK
U2 - 10.1108/IJOA-08-2024-4737
DO - 10.1108/IJOA-08-2024-4737
M3 - Article
AN - SCOPUS:85208237340
SN - 1934-8835
JO - International Journal of Organizational Analysis
JF - International Journal of Organizational Analysis
ER -