The Effectiveness of Social Networking in Marketing: The Power of the Facebook Generation

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 15th International Marketing Trends Conference
Publication status	Published - 2016
Event	15th International Marketing Trends Conference - Venice, Italy Duration: 21 Jan 2016 → 23 Jan 2016

Conference	15th International Marketing Trends Conference
Country/Territory	Italy
City	Venice
Period	21/01/16 → 23/01/16

Cite this

@inproceedings{118995186e3545939c091f83c80e1479,

title = "The Effectiveness of Social Networking in Marketing: The Power of the Facebook Generation",

author = "\{Nicoletti Morphitou\}, Ria and Marlen Demetriou",

year = "2016",

language = "English",

booktitle = "Proceedings of the 15th International Marketing Trends Conference",

note = "15th International Marketing Trends Conference ; Conference date: 21-01-2016 Through 23-01-2016",

}