Original language | English |
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Title of host publication | 2nd EMRBI Conference |
Publication status | Published - 2009 |
The Evolution of New Consumer Roles in Branding.
Rudiger Hans Kaufmann, Demetris Vrontis, Yaakov Weber, Tarba Shlomo, G. Basile
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review