The Evolution of New Consumer Roles in Branding.

Rudiger Hans Kaufmann, Demetris Vrontis, Yaakov Weber, Tarba Shlomo, G. Basile

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication2nd EMRBI Conference
    Publication statusPublished - 2009

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