| Original language | English |
|---|---|
| Title of host publication | 2nd EMRBI Conference |
| Publication status | Published - 2009 |
The Evolution of New Consumer Roles in Branding.
- Rudiger Hans Kaufmann
- , Demetris Vrontis
- , Yaakov Weber
- , Tarba Shlomo
- , G. Basile
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review