The evolution of scholarly research on international marketing managers’ behavior of exporters and marketing relationships: A critical discussion on the ethical profile and competences of    international marketing managers

George S. Spais; Rudiger Hans Kaufmann

The evolution of scholarly research on international marketing managers’ behavior of exporters and marketing relationships: A critical discussion on the ethical profile and competences of international marketing managers

Hellenic Open University

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2014
Event	AMA Global Marketing SIG Conference ‘The Honorable Merchant’ - , Mexico Duration: 16 Apr 2014 → 19 Apr 2014

Conference

Conference	AMA Global Marketing SIG Conference ‘The Honorable Merchant’
Country/Territory	Mexico
Period	16/04/14 → 19/04/14

Cite this

@conference{5aac1573a5f243f6adda9d961470dfc4,

title = "The evolution of scholarly research on international marketing managers{\textquoteright} behavior of exporters and marketing relationships: A critical discussion on the ethical profile and competences of international marketing managers",

author = "Spais, {George S.} and Kaufmann, {Rudiger Hans}",

year = "2014",

language = "English",

note = "AMA Global Marketing SIG Conference {\textquoteleft}The Honorable Merchant{\textquoteright}<br/> ; Conference date: 16-04-2014 Through 19-04-2014",

}

Spais, GS & Kaufmann, RH 2014, 'The evolution of scholarly research on international marketing managers’ behavior of exporters and marketing relationships: A critical discussion on the ethical profile and competences of international marketing managers', Paper presented at AMA Global Marketing SIG Conference ‘The Honorable Merchant’
, Mexico, 16/04/14 - 19/04/14.

The evolution of scholarly research on international marketing managers’ behavior of exporters and marketing relationships: A critical discussion on the ethical profile and competences of international marketing managers. / Spais, George S.; Kaufmann, Rudiger Hans.
2014. Paper presented at AMA Global Marketing SIG Conference ‘The Honorable Merchant’
, Mexico.

Research output: Contribution to conference › Paper › peer-review