TY - JOUR
T1 - The exploration activity's added value into the innovation process
AU - Chebbi, Hela
AU - Yahiaoui, Dorra
AU - Thrassou, Alkis
AU - Vrontis, Demetris
PY - 2013
Y1 - 2013
N2 - This article responds to the lack of research on the way a new idea is transformed into a market-accepted new product. Through non-participant observation and multiple interviews, an empirical investigation within a large French telecommunications operator (OPERACOM), shows that companies should integrate an exploration activity into the innovation process. In order to facilitate its implementation by managers, the research proposes a synthesis of features, comprising the exploration axes/criteria (technology, client use and business value), the participants (clients/creative users, designers, partners...), the organisational system (exploration centre, core team), the governance as well as the added value of the activity. The paper further combines theoretical findings with empirical data to identify the managerial implications of the findings, as well as additional theoretical considerations.
AB - This article responds to the lack of research on the way a new idea is transformed into a market-accepted new product. Through non-participant observation and multiple interviews, an empirical investigation within a large French telecommunications operator (OPERACOM), shows that companies should integrate an exploration activity into the innovation process. In order to facilitate its implementation by managers, the research proposes a synthesis of features, comprising the exploration axes/criteria (technology, client use and business value), the participants (clients/creative users, designers, partners...), the organisational system (exploration centre, core team), the governance as well as the added value of the activity. The paper further combines theoretical findings with empirical data to identify the managerial implications of the findings, as well as additional theoretical considerations.
KW - Creativity
KW - Exploration
KW - Idea
KW - Innovation
KW - New product development
KW - Telecommunications
UR - http://www.scopus.com/inward/record.url?scp=84876018185&partnerID=8YFLogxK
U2 - 10.1504/GBER.2013.053073
DO - 10.1504/GBER.2013.053073
M3 - Article
AN - SCOPUS:84876018185
SN - 1097-4954
VL - 15
SP - 265
EP - 278
JO - Global Business and Economics Review
JF - Global Business and Economics Review
IS - 2-3
ER -