The External Environment and its Effect on Strategic Marketing Planning:: A Case Study for McDonald’s

The External Environment and its Effect on Strategic Marketing Planning: A Case Study for McDonald’s

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	289-307
Journal	Journal of Developmental Entrepreneurship
Volume	3
Issue number	4
Publication status	Published - 2008

@article{a29870730f5d4610b58a4828eef13d63,

title = "The External Environment and its Effect on Strategic Marketing Planning:: A Case Study for McDonald{\textquoteright}s",

author = "Demetris Vrontis and P. Pavlou",

year = "2008",

language = "English",

volume = "3",

pages = "289--307",

journal = "Journal of Developmental Entrepreneurship",

issn = "1084-9467",

publisher = "World Scientific",

number = "4",

}