Abstract
This research investigates the risks and challenges linked to the swift and unregulated integration of crypto assets into the European football ecosystem. Furthermore, it aims to develop a set of recommendations for more effective engagement. This paper applies a theoretical approach, by reviewing the existing literature on cryptocurrencies and blockchain technology to understand market dynamics and factors influencing their adoption and impact in football. The literature analysis revealed that integrating cryptocurrency trading within the football industry presents several significant challenges. These challenges encompass regulatory uncertainties, market volatility, and the necessity for robust cybersecurity measures. Furthermore, the industry must address the potential for financial mismanagement and consider the ethical implications associated with cryptocurrency use. Given the increasing interest in digital currency among European football clubs, this project holds significant relevance, as it has the potential to transform various facets of the sport, including economic and financial stability, fan engagement, and technological innovation. The findings offer valuable insights club executives, and policymakers, to make informed decisions regarding the adoption and management of crypto assets in the football industry.
Original language | English |
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Pages | 1140 |
Publication status | Published - 2024 |
Event | 17th Annual Conference of the EuroMed Academy of Business, EuroMed Institute: Global Business Transformation in a Turbulent Era - Pisa, Italy Duration: 11 Sept 2024 → 13 Sept 2024 |
Conference
Conference | 17th Annual Conference of the EuroMed Academy of Business, EuroMed Institute |
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Country/Territory | Italy |
City | Pisa |
Period | 11/09/24 → 13/09/24 |
Keywords
- European Football
- Blockchain technology
- Crypto assets
- Cryptocurrencies
- Fan tokens
- NFTs