The Impact of Educational Marketing on what is Higher Education

Paul Gibbs; Demetris Vrontis; W. Jones

The Impact of Educational Marketing on what is Higher Education

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	American Marketing Association (AMA), AMA International Marketing Educators’ Conference, undertaken in association with the Academy of Marketing (AM) Conference
Place of Publication	Birmingham
Publication status	Published - 8 Jul 2003

Cite this

@inproceedings{5720ee91b728465db361e9254faca5ff,

title = "The Impact of Educational Marketing on what is Higher Education",

author = "Paul Gibbs and Demetris Vrontis and W. Jones",

year = "2003",

month = jul,

day = "8",

language = "English",

booktitle = "American Marketing Association (AMA), AMA International Marketing Educators{\textquoteright} Conference, undertaken in association with the Academy of Marketing (AM) Conference",

}

The Impact of Educational Marketing on what is Higher Education. / Gibbs, Paul; Vrontis, Demetris; Jones, W.

American Marketing Association (AMA), AMA International Marketing Educators’ Conference, undertaken in association with the Academy of Marketing (AM) Conference. Birmingham, 2003.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - The Impact of Educational Marketing on what is Higher Education

AU - Gibbs, Paul

AU - Vrontis, Demetris

AU - Jones, W.

PY - 2003/7/8

Y1 - 2003/7/8

M3 - Conference contribution

BT - American Marketing Association (AMA), AMA International Marketing Educators’ Conference, undertaken in association with the Academy of Marketing (AM) Conference

CY - Birmingham

ER -