The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model

Kyriakos Riskos, Paraskevi Dekoulou, Leonidas Hatzithomas, Iordanis Kotzaivazoglou

Research output: Contribution to journal › Article › peer-review

Fingerprint

Dive into the research topics of 'The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model'. Together they form a unique fingerprint.

Keyphrases

Psychology