The impact of social media on international student recruitment: the case of Lebanon

Business & Economics

• Student Recruitment 100%
• International Students 82%
• Lebanon 66%
• Social Media 48%
• Higher Education Institutions 27%
• International Education 10%
• Capacity Building 10%
• Instagram 8%
• Facebook 8%
• Social Media Marketing 8%
• Business Innovation 7%
• Managerial Practices 7%
• Google 7%
• Incentives 6%
• Ranking 6%
• Quality Assurance 6%
• Marketing 6%
• Questionnaire 5%
• Cultural Context 5%
• Staff 5%
• Data Collection 5%
• Marketing Strategy 5%
• Web Sites 4%
• Design Methodology 3%

Social Sciences

• Lebanon 65%
• social media 46%
• student 14%
• university 13%
• education 12%
• marketing 9%
• managerial practice 8%
• data collection method 6%
• quality assurance 5%
• random sample 5%
• facebook 5%
• search engine 5%
• ranking 5%
• website 4%
• incentive 4%
• innovation 3%
• staff 3%
• methodology 3%
• questionnaire 2%