The impact of social media on international student recruitment: the case of Lebanon

Keyphrases

• Higher Education Institutions 100%
• Social Media 100%
• Lebanon 100%
• Social Media Impact 100%
• International Student Recruitment 100%
• International Students 80%
• Recruitment Strategies 40%
• Course Information 40%
• Business Marketing 20%
• Design Methodology 20%
• Data Collection Methods 20%
• Google+ 20%
• Facebook 20%
• Self-administered Questionnaire 20%
• University Courses 20%
• Capacity Building 20%
• Managerial Practices 20%
• YouTube 20%
• Social Media Networks 20%
• Marketing Innovation 20%
• Education Assessment 20%
• Engagement Levels 20%
• Simple Random Sample 20%
• Business Innovation 20%
• Social Media Sources 20%
• Descriptive Approach 20%
• International Education 20%
• Traditional Sources 20%
• Cross-cultural Context 20%
• Social Media Sites 20%
• University Staff 20%
• University Information 20%
• Instagram 20%
• Traditional Media 20%
• Media Sources 20%
• Social Media Marketing Activities 20%
• Quality of Business 20%
• University Websites 20%
• Innovation Quality 20%
• Engagement Model 20%
• Higher Rank 20%

Social Sciences

• Foreign Students 100%
• Lebanon 100%
• Impact Of Social Media 100%
• Random Sample 12%
• Incentive 12%
• Personnel 12%
• Social Media Marketing 12%
• Marketing Strategy 12%
• Facebook 12%
• Cultural Context 12%
• University Courses 12%
• Quality Assurance 12%
• Data Collection Method 12%
• Innovation Marketing 12%
• YouTube 12%
• Capacity Building 12%
• International Education 12%
• Instagram 12%

Economics, Econometrics and Finance

• Higher Education Institution 100%
• Incentives 25%
• Marketing Management 25%
• Quality Management 25%
• Internet Marketing 25%