The Impact of Storytelling on Consumer Responses: An experimental study

P. Demetriou, Paraskevi Dekoulou, Leonidas Hatzithomas

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2017
    Event5th International Conference on Contemporary Marketing Issues - Thessaloniki, Greece
    Duration: 21 Jun 201723 Jun 2017

    Conference

    Conference5th International Conference on Contemporary Marketing Issues
    Abbreviated titleICCMI
    Country/TerritoryGreece
    CityThessaloniki
    Period21/06/1723/06/17

    Cite this